Better Beauty

Better Beauty is a clean skincare brand created to make considered beauty feel accessible to everyone. Founded by actor and beauty entrepreneur Anita Hassanandani, the brand brings category experience together with a more holistic approach to everyday skincare.

The packaging system uses soft colour families, direct typography and a distinctive modular mark to organise the range while keeping each product easy to recognise. The result is a clean, friendly identity that feels credible, modern and approachable.